Client is a leading online insurance provider in India offering a range of non-life insurance products tailored to meet diverse customer needs. With products such as car, bike, travel, health, home, and commercial vehicle insurance, Company strives to make insurance straightforward, accessible, and convenient through its digital-first approach.
With a wide array of non-life insurance offerings, the insurance provider needed a robust digital infrastructure that could manage customer interactions across diverse insurance products, facilitate secure payments, and accommodate different languages and regional preferences. Key challenges included:
The primary objective was to create a unified and user-centered digital experience to support company’s customer journeys. Our goal was to design a hybrid CMS platform that could handle end-to-end customer interactions, optimize campaign efficiency, and provide an intuitive experience. Specific objectives included:
DAIPL developed an enhanced digital platform with a focus on hybrid CMS, integrating personalization and optimized customer journeys. Key components included:
In addition to website development, DAIPL provided managed services to ensure the platform’s stability and efficiency:
The hybrid CMS platform empowered company to deliver an intuitive, responsive, and reliable digital experience, resulting in significant business benefits: