The company, a global beverage leader, relies on a highly skilled sales team to ensure accurate product placement across various store types. However, company encountered a challenge: ensuring that sales representatives remembered and applied the correct Planogram for each store type. Planogram accuracy is crucial, as it directly influences in-store product arrangement, brand visibility, and customer purchasing decisions. The company sought a creative, interactive solution that would reinforce planogram recall in an engaging, impactful way.
The beverage company aimed to:
DAIPL developed an intuitive, game-based platform to meet company’s training needs:
The game-based training platform achieved significant results: