Game-Based Sales Training for Leading Beverage Company

The Challenge

The company, a global beverage leader, relies on a highly skilled sales team to ensure accurate product placement across various store types. However, company encountered a challenge: ensuring that sales representatives remembered and applied the correct Planogram for each store type. Planogram accuracy is crucial, as it directly influences in-store product arrangement, brand visibility, and customer purchasing decisions. The company sought a creative, interactive solution that would reinforce planogram recall in an engaging, impactful way.

The Objective

The beverage company aimed to:

  • Provide an engaging, game-based training experience that reinforced planogram knowledge.
  • Develop a scalable solution allowing new planogram categories to be added easily.
  • Incentivize and motivate the sales team with a system that promotes continuous learning and reduces planogram errors.

Key Value to Business

The Solution

DAIPL developed an intuitive, game-based platform to meet company’s training needs:

  • Memory-Based Learning Game: A simple, memory-based game was designed to reinforce sales team members’ recall of planograms. Each user, based on their assigned store visits, played the game to reinforce knowledge of the relevant planogram.
  • Backend Content Management: A flexible backend allowed company to add or update planogram categories easily, ensuring that new product arrangements and store layouts could be integrated seamlessly.
  • Daily Challenges and Incentives: Daily challenges were introduced to promote consistent engagement. Weekly winners were rewarded with exclusive goodies, providing an incentive for high scores and continuous participation.
  • Multilingual Accessibility: The platform was made available in multiple languages to accommodate company’s diverse, global workforce.

The Impact

The game-based training platform achieved significant results:

  • High User Engagement: Over 1,000 users enrolled and actively participated in the program, demonstrating its effectiveness and appeal.
  • Improved Planogram Accuracy: Planogram-related errors were reduced by 35%, indicating a marked improvement in sales team knowledge retention and application.

Examples Of Our Expertise

From VR training to AI-powered digital twins, our solutions have transformed operations for global leaders like Coca-Cola and Walmart.

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"Transforming Training with Immersive Innovation"

Working with Digital Agents has been a game-changer for us. Their expertise in XR technology allowed us to create immersive training modules that are engaging, interactive, and highly effective. From concept to execution, the process was seamless, and their team demonstrated exceptional professionalism and innovation at every step. The digital solutions they developed have enhanced our employee learning experiences significantly.

– Alok Saxena, AVP, Information Technology, Coca Cola

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We are thrilled with the outcome of the Simulation-Based Digital Twin VR Platform project. The Digital Agents Interactive team showcased exceptional professionalism and dedication, consistently delivering high-quality results ahead of schedule. Their technical expertise and responsiveness to our evolving needs made collaboration a pleasure. The platform is set to bring significant value to our business, and we appreciate their ongoing support post-project. We look forward to the opportunity to work together again in the future.

Nitin Jain, Programme Head – EE Industry and Data, Digi-Twin and EE Cooling

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I am pleased to certify that Digital Agents Interactive Pvt Ltd has successfully supplied, installed, and commissioned the Alternate Reality Tools for Simulated Survey and Digital Pedagogy for Experimentation aboard our submersible platform for acoustic characterization. The project, completed on 29th March 2023 and accepted on 30th March 2023, met all specifications outlined in our purchase order. Their commendable work and timely execution have significantly contributed to our project objectives.

Shan Victor Pereira, Project Director, SPACE PROJECT, NPOL

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Dr. Muhammad Mustafa Hussain, Purdue University