Multi-Brand, Multi-Local, Multi-Lingual Digital Platform for Higher Education Institute in India

The Challenge

Client is a prominent higher educational institution with a global reach, required a robust digital platform to manage its online presence across multiple campuses. The university faced key challenges, including:

  • Consistent Branding: The need to maintain a unified brand identity across all campus websites while allowing for localized touches relevant to each location.
  • Effective Navigation and Structure: The platform needed to be intuitive, providing easy access to relevant information for prospective students, faculty, and staff.
  • Efficient Content Management: A critical need to streamline content updates, ensuring information accuracy and uniformity across various campuses.
  • Localization: Each campus needed content that was unique to its events, news, and student opportunities, while preserving a consistent overall layout.
  • Accessibility Compliance: Ensuring accessibility for all users, including those with disabilities, in line with ADA standards, was essential.

The Objective

The goal was to implement a scalable, centralized platform that would:

  • Enable consistent brand presentation across campuses.
  • Provide an intuitive, navigable structure that enhanced user experience.
  • Support easy content management and localization for campus-specific information.
  • Ensure accessibility compliance across all digital touchpoints.

Key Value to Business

The Solution

DAIPL delivered a comprehensive CMS solution on Adobe Experience Manager (AEM), tailored to meet university's unique needs. Key features of the implementation included:

  • Reusable Templates and Components: Created landing pages, course detail pages, faculty profiles, department pages, virtual tours, news, and events sections, among others, ensuring a cohesive user experience across all sites.
  • Localized Content Management: AEM enabled university’s marketing teams to easily customize content for specific regions and languages, addressing the unique needs of each campus.
  • Global Dashboard for Content Operations: React-based dashboards allowed for streamlined management of global variables, simplifying updates and ensuring consistency.
  • Backend Integrations: AEM was integrated with essential applications like CRM, ERP, and admission automation, providing a seamless data flow and reducing manual tasks.
  • Personalized User Experience: The platform enabled tailored experiences, guiding users on unique, accelerated journeys that encouraged higher engagement and satisfaction.
  • ADA Compliance and Accessibility Features: Integrated accessibility tools ensured ADA compliance, providing an inclusive experience for all users.

The Impact

The AEM-based platform brought significant improvements and measurable results:

  • Enhanced Localization and Customization: University’s marketing team could now adapt content strategies based on specific regions and languages, leading to a 30% improvement in user engagement.
  • Increased Conversion Rates: With improved personalization and localized content, university saw higher pre- and post-engagement rates, resulting in better conversion outcomes.
  • Unified Digital Infrastructure: The AEM platform unified technology and content management across various user communities, markets, and products, simplifying operations and ensuring brand coherence.
  • Streamlined Content Updates and Governance: Efficient content management improved operational speed, and centralized governance ensured that all information was consistent and compliant with institutional standards.

Examples Of Our Expertise

From VR training to AI-powered digital twins, our solutions have transformed operations for global leaders like Coca-Cola and Walmart.

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"Transforming Training with Immersive Innovation"

Working with Digital Agents has been a game-changer for us. Their expertise in XR technology allowed us to create immersive training modules that are engaging, interactive, and highly effective. From concept to execution, the process was seamless, and their team demonstrated exceptional professionalism and innovation at every step. The digital solutions they developed have enhanced our employee learning experiences significantly.

– Alok Saxena, AVP, Information Technology, Coca Cola

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"Delivering Excellence with Simulation-Based Digital Twin VR Solutions"

We are thrilled with the outcome of the Simulation-Based Digital Twin VR Platform project. The Digital Agents Interactive team showcased exceptional professionalism and dedication, consistently delivering high-quality results ahead of schedule. Their technical expertise and responsiveness to our evolving needs made collaboration a pleasure. The platform is set to bring significant value to our business, and we appreciate their ongoing support post-project. We look forward to the opportunity to work together again in the future.

Nitin Jain, Programme Head – EE Industry and Data, Digi-Twin and EE Cooling

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"Pioneering Alternate Reality for Submersible Acoustic Characterization"

I am pleased to certify that Digital Agents Interactive Pvt Ltd has successfully supplied, installed, and commissioned the Alternate Reality Tools for Simulated Survey and Digital Pedagogy for Experimentation aboard our submersible platform for acoustic characterization. The project, completed on 29th March 2023 and accepted on 30th March 2023, met all specifications outlined in our purchase order. Their commendable work and timely execution have significantly contributed to our project objectives.

Shan Victor Pereira, Project Director, SPACE PROJECT, NPOL

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"Empowering Future Innovators with Virtual Nano-Fabrication Training"

I want to express my deepest gratitude to Digital Agents Interactive for their exceptional support and service to vFabLab over the past seven years. Your technical expertise and dedication have been vital in developing our Virtual Laboratory for Nano-fabrication Operations Training. The innovative solutions provided have empowered students worldwide to gain essential skills, greatly impacting their future careers in nanotechnology. We truly value our partnership and look forward to continuing this remarkable journey together.

Dr. Muhammad Mustafa Hussain, Purdue University