Immersive Product Experiences for a Compressor Manufacturing Company

The Challenge

Client, a prominent compressor manufacturer, faced challenges in showcasing its products effectively:

  • Customer Preference for Physical Products: Many customers preferred viewing physical products to make informed purchasing decisions, but this presented logistical challenges.
  • Trade Show Constraints: Displaying large equipment at trade shows or events proved costly and complex due to the substantial logistical efforts required.
  • Limited Digital Display: Existing product images on the website provided only a basic understanding, lacking the detail and interactivity needed for customer assurance.
  • Need for Centralized, Accessible Platform: A platform was necessary to host company’s entire product lineup, providing customers with a 360-degree view and real-world understanding at any touchpoint.

The Objective

The main goals for the project were to:

  • Create a virtual product experience to demonstrate company’s equipment in a life-like manner.
  • Minimize the need for physical product displays at trade shows.
  • Develop an omni-channel solution that ensures consistency across customer touchpoints and simplifies product updates.

Key Value to Business

The Solution

DAIPL crafted an interactive platform with the following features:

  • 3D, VR, and AR Integration: Leveraging Unity 3D, the platform provided immersive experiences using Virtual Reality (VR) and Augmented Reality (AR), allowing customers to view products as if they were physically present.
  • Website Integration: The platform was embedded on company’s website, making it accessible to customers globally and providing an in-depth product view.
  • AR Visualization for Installation: The AR feature enabled customers to visualize equipment installation at their sites, aiding in site planning and decision-making.
  • Mobile App Deployment: The platform was developed as a mobile app for both Android and iOS, ensuring wide accessibility.
  • Omni-Channel Synchronization: This centralized platform ensured that updates made at one touchpoint reflected across all channels, reducing costs associated with multiple updates.
  • Multilingual Capabilities: For global usage, the platform supported multiple languages, enabling company’s international teams to utilize it in their respective regions.

Currently, the platform hosts over 35 products of this compressor manufacturer, providing a cohesive and scalable solution for showcasing company’s offerings.

The Impact

The immersive product experience platform brought significant benefits to the compressor manufacturer:

  • Reduced Logistics Costs: By decreasing the need for physical products at events and dealer meets, the company saved substantially on logistics.
  • Enhanced Sales Enablement: The platform supported new product launches by providing sales teams with a powerful digital tool to demonstrate features effectively.
  • Improved Customer Understanding: Customers gained a complete view of products, boosting purchase confidence and satisfaction.
  • Global Reach: The multilingual capabilities allowed company’s international teams to use the platform seamlessly, expanding the customer base and enhancing company’s global presence.

Examples Of Our Expertise

From VR training to AI-powered digital twins, our solutions have transformed operations for global leaders like Coca-Cola and Walmart.

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Working with Digital Agents has been a game-changer for us. Their expertise in XR technology allowed us to create immersive training modules that are engaging, interactive, and highly effective. From concept to execution, the process was seamless, and their team demonstrated exceptional professionalism and innovation at every step. The digital solutions they developed have enhanced our employee learning experiences significantly.

– Alok Saxena, AVP, Information Technology, Coca Cola

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Nitin Jain, Programme Head – EE Industry and Data, Digi-Twin and EE Cooling

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Shan Victor Pereira, Project Director, SPACE PROJECT, NPOL

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Dr. Muhammad Mustafa Hussain, Purdue University