End-to-End CMS Implementation (AEM) for Leading 2-Wheeler Company

The Challenge

This legacy brand with over 120 years of history, has evolved beyond selling motorcycles into a lifestyle and community-focused brand. Despite their strong identity, they faced significant challenges:

  • Brand Evolution: As they transitioned from being purely a motorcycle brand to a global lifestyle entity, their digital interfaces were decentralized, which hindered their ability to deliver a unified brand experience across multiple regions.
  • Data Disconnect: There was a lack of integration between offline dealers and online platforms, creating isolated customer experiences.
  • Dealer Engagement: Dealers were detached from the brand’s marketing strategies, leading to lost opportunities in connecting with customers, cross-selling, and upselling products.
  • Service and Engagement: The brand struggled to effectively reach customers post-sale, limiting their ability to deliver services, utilities, and relevant product recommendations.

The Objective

To overcome these hurdles, the company sought a robust, scalable, and omnichannel platform to:

  • Centralize their digital presence.
  • Enable seamless customer data flow across regions and channels.
  • Integrate dealers into the broader marketing strategy.
  • Enhance post-sale customer engagement through cross-selling and upselling opportunities.

Key Value to Business

The Solution

Digital Agents Interactive Private Limited implemented a comprehensive Multi-Locale, Multilingual Omnichannel CMS solution powered by Adobe Experience Manager (AEM). The solution provided the following:

  • Global Digital Platform: A scalable platform supporting public websites, customer portals, internal systems, and business applications across 35+ countries with tailored marketing strategies and content.
  • Dealer Integration: Full integration with Dealer Management Systems (DMS), Customer Relationship Management (CRM) systems, and other internal and external applications, ensuring data flow across platforms and adherence to GDPR compliance.
  • Advanced Tech Stack: The solution utilized cutting-edge technology including AEM, Adobe Magento Commerce, MS-Azure, Docker, Kubernetes, Microservices (NodeJS, Spring Boot), and more, ensuring robust backend management, enhanced performance, and seamless scalability.
  • Omnichannel Experience: Unified customer experience across touchpoints with efficient workflows for backend management, enabling company to provide consistent and personalized customer interactions.
  • DevOps Automation: Adoption of DevOps and CI/CD pipelines to reduce manual tasks by 80%, and optimized source code by 90% to significantly reduce errors and improve deployment speed.

The Impact

DAIPL’s CMS implementation delivered remarkable business outcomes:

  • Scalability: Enabled the onboarding of 10 new regions per year, up from just 2, ensuring rapid global market expansion.
  • Efficiency Gains: Automated infrastructure that is 90% faster, drastically improving operational efficiency and allowing the brand to scale faster.
  • Cost Reduction: Reduced manual efforts by 80% through the adoption of DevOps, CI/CD, and automation tools.
  • Performance Optimization: Optimized the application source code by up to 90%, reducing the error rate and increasing overall system reliability.
  • Testing Automation: Increased UI automation testing by 80%, enhancing software quality and reducing deployment risks.

Examples Of Our Expertise

From VR training to AI-powered digital twins, our solutions have transformed operations for global leaders like Coca-Cola and Walmart.

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"Transforming Training with Immersive Innovation"

Working with Digital Agents has been a game-changer for us. Their expertise in XR technology allowed us to create immersive training modules that are engaging, interactive, and highly effective. From concept to execution, the process was seamless, and their team demonstrated exceptional professionalism and innovation at every step. The digital solutions they developed have enhanced our employee learning experiences significantly.

– Alok Saxena, AVP, Information Technology, Coca Cola

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"Delivering Excellence with Simulation-Based Digital Twin VR Solutions"

We are thrilled with the outcome of the Simulation-Based Digital Twin VR Platform project. The Digital Agents Interactive team showcased exceptional professionalism and dedication, consistently delivering high-quality results ahead of schedule. Their technical expertise and responsiveness to our evolving needs made collaboration a pleasure. The platform is set to bring significant value to our business, and we appreciate their ongoing support post-project. We look forward to the opportunity to work together again in the future.

Nitin Jain, Programme Head – EE Industry and Data, Digi-Twin and EE Cooling

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"Pioneering Alternate Reality for Submersible Acoustic Characterization"

I am pleased to certify that Digital Agents Interactive Pvt Ltd has successfully supplied, installed, and commissioned the Alternate Reality Tools for Simulated Survey and Digital Pedagogy for Experimentation aboard our submersible platform for acoustic characterization. The project, completed on 29th March 2023 and accepted on 30th March 2023, met all specifications outlined in our purchase order. Their commendable work and timely execution have significantly contributed to our project objectives.

Shan Victor Pereira, Project Director, SPACE PROJECT, NPOL

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"Empowering Future Innovators with Virtual Nano-Fabrication Training"

I want to express my deepest gratitude to Digital Agents Interactive for their exceptional support and service to vFabLab over the past seven years. Your technical expertise and dedication have been vital in developing our Virtual Laboratory for Nano-fabrication Operations Training. The innovative solutions provided have empowered students worldwide to gain essential skills, greatly impacting their future careers in nanotechnology. We truly value our partnership and look forward to continuing this remarkable journey together.

Dr. Muhammad Mustafa Hussain, Purdue University