Driving Engagement and Sales with a Custom-Built Truck Racing Game

The Challenge

Our client, a leading oil manufacturer, sought an innovative approach to engage with truck drivers and promote the superior benefits of their Mobil oil product. The client faced three key challenges:

  • Brand Engagement: They wanted a unique and interactive way to connect directly with truck drivers, their primary audience, and build a strong brand association.
  • Innovative Promotions: The client aimed to leverage mobile gaming as a promotional tool to highlight the advantages of their product in a fun and memorable way.
  • Seamless Collaboration: The client sought a partner capable of conceptualizing the game and collaborating with their advertising agency to use it effectively in on-ground activations.

The Objective

The primary objective was to create a compelling gaming experience that would:

  • Engage truck drivers and raise awareness of the client’s Mobil oil products.
  • Educate the audience on the product’s benefits through in-game branding.
  • Drive participation and sales through an innovative and interactive campaign.

Key Value to Business

The Solution

Digital Agents Interactive Private Limited (DAIPL) developed an engaging, tablet-based truck racing game tailored specifically for truck drivers:

  1. Game Concept:
    • Players had to complete 50,000 kilometers before the Mobil oil in their virtual truck ran out.
    • To refill the oil, players collected Mobil oil cans that appeared randomly along the race route.
    • Additional collectible coins added a layer of excitement and competition to the game.
  2. Localized Experience:
    • The game was built entirely in Hindi, ensuring it was accessible and relatable to truck drivers.
  3. In-Game Branding:
    • The game prominently featured Mobil oil branding throughout, emphasizing the product’s benefits compared to competitors.
  4. Collaborative Activation:
    • DAIPL worked closely with the client’s advertising agency to use the game for on-ground activations, providing an immersive and interactive experience for truck drivers.

The Impact

The truck racing game proved to be a highly effective marketing tool, achieving significant results:

  • Increased Engagement: Successfully engaged over 1,000 truck drivers, creating a memorable and enjoyable experience that strengthened brand recall.
  • Boost in Sales: Contributed to a 5% increase in sales, showcasing the effectiveness of the campaign in driving customer action.

Examples Of Our Expertise

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