Our client, a leading oil manufacturer, sought an innovative approach to engage with truck drivers and promote the superior benefits of their Mobil oil product. The client faced three key challenges:
The primary objective was to create a compelling gaming experience that would:
Digital Agents Interactive Private Limited (DAIPL) developed an engaging, tablet-based truck racing game tailored specifically for truck drivers:
The truck racing game proved to be a highly effective marketing tool, achieving significant results: