Development of CMS based Digital Ecosystem for the Leading Finance Company

The Challenge

Client is a leader in India’s mortgage finance and realty sector, offering a wide range of housing finance products and services. As a subsidiary of a bank , this finance company supports millions of Indians in realizing their homeownership dreams with offerings including Home Loans, Property Auctions, Construction Finance, Fixed Deposit services, and various property-related portals. With ambitious plans to expand their digital presence, the finance company recognized the need to move beyond a static website. Key challenges included:

  • Digitalization Requirements: Company’s business and marketing teams aimed to digitalize essential services, from Home Loans to the Home Search Portal and Builder Dashboards.
  • Omnichannel Experience: They needed an integrated digital ecosystem housed within the company’s Data Centers, with strict data governance and security requirements.
  • System Integration: Seamless integration with the company’s Central Banking System and internal applications was critical to deliver efficient customer journeys and property management dashboards.

The Objective

The client finance company sought a comprehensive digital roadmap to achieve:

  • A multi-channel, user-friendly CMS that could support multiple platforms and services.
  • A scalable, secure platform to support collaboration across Sales, Marketing, and Regional teams.
  • A streamlined, personalized user experience in multiple regional languages for greater inclusivity.

Key Value to Business

The Solution

DAIPL implemented a robust, scalable CMS solution powered by Adobe Experience Manager (AEM) to address company’s goals:

  • Corporate Website: Built in 10+ regional languages, enabling tailored communication and user personalization, with real-time analytics.
  • Property Search Portal: Premium users can now access property listings and finance options, elevating the purchase experience and facilitating company-financed transactions.
  • Comprehensive Dashboards: Separate dashboards were developed for Builders, Regional Managers, and Sales Agents to manage property data, approve/deny properties, handle leads, and schedule appointments.
  • Post-Login Banking Journeys: Secure post-login features, including application forms and statement downloads, enhance customer experience.
  • Intranet Portal for Employees: Allows internal teams to manage branch wall screens and digital assets.
  • Builder and Sales Management Dashboards: Tools for property management, tracking builder submissions, and managing customer interactions across touchpoints.

The Impact

The AEM-based CMS solution had a significant impact on finance company’s operations:

  • Enhanced Collaboration: Sales, Marketing, Branch, and Builder teams now collaborate seamlessly on a unified platform, delivering a consistent omnichannel experience to customers.
  • Operational Efficiency: By centralizing data within company’s Data Centers, the solution reduced costs and eliminated multi-vendor complexities, supporting company’s rapid digitalization.
  • Improved Data Governance: Data handling processes were streamlined and secured, aligning with company’s strict governance protocols, while maintaining flexibility to scale across new markets and product lines.

Examples Of Our Expertise

From VR training to AI-powered digital twins, our solutions have transformed operations for global leaders like Coca-Cola and Walmart.

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