Connected Digital Experience Platform for Automotive Manufacturer

The Challenge

Company, a leading automotive manufacturer, sought to position itself as the most tech-savvy auto brand in the country while expanding its digital footprint. Their goals included:

  • Boosting online sales by offering a compelling and interactive online experience.
  • Equipping dealerships with digital tools to showcase the complete vehicle range and customizations.
  • Enabling customers to visualize their chosen vehicle configurations with accessories and color options.
  • Providing a seamless, unified digital experience that connected dealers, the company, and customers on a single platform.
  • Enhancing accessory sales through an integrated digital ecosystem.

The Objective

To create a digital experience platform that would:

  • Establish company as a leader in tech-driven customer experiences in the automotive space.
  • Empower dealerships to deliver a fully immersive, customizable experience.
  • Facilitate higher customer engagement and conversion through online channels.

Key Value to Business

The Solution

DAIPL developed a suite of applications designed to redefine the car-buying experience for company’s customers:

  • Customization and Purchasing Tools: The platform allowed customers to select and personalize their preferred car models, add accessories, and make purchases online, providing a streamlined digital buying process.
  • Integrated Configuration Access: Car configurations created on company’s website could be accessed at showrooms, ensuring a continuous, connected customer journey from online research to in-person visits.
  • Augmented Reality Visualization: By integrating an AR experience, customers could visualize their configured vehicles in real-world environments, making it easier for them to make informed purchase decisions.
  • Scalable Microservices Architecture: The solution utilized a microservices-based infrastructure to support thousands of concurrent users, ensuring smooth performance even under heavy traffic loads.

The Impact

The connected digital experience platform provided measurable benefits for the automotive manufacturer:

  • 65% Increase in Online Bookings: The seamless, personalized online experience led to a significant boost in digital sales and engagement.
  • 25% Increase in Accessory Sales: Enhanced accessory customization and visualization options contributed to higher accessory sales.
  • 75% Increase in Website Engagement: The engaging, interactive digital experience drew in more customers and kept them engaged on company’s website longer, ultimately driving conversions and fostering brand loyalty.

Examples Of Our Expertise

From VR training to AI-powered digital twins, our solutions have transformed operations for global leaders like Coca-Cola and Walmart.

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Working with Digital Agents has been a game-changer for us. Their expertise in XR technology allowed us to create immersive training modules that are engaging, interactive, and highly effective. From concept to execution, the process was seamless, and their team demonstrated exceptional professionalism and innovation at every step. The digital solutions they developed have enhanced our employee learning experiences significantly.

– Alok Saxena, AVP, Information Technology, Coca Cola

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We are thrilled with the outcome of the Simulation-Based Digital Twin VR Platform project. The Digital Agents Interactive team showcased exceptional professionalism and dedication, consistently delivering high-quality results ahead of schedule. Their technical expertise and responsiveness to our evolving needs made collaboration a pleasure. The platform is set to bring significant value to our business, and we appreciate their ongoing support post-project. We look forward to the opportunity to work together again in the future.

Nitin Jain, Programme Head – EE Industry and Data, Digi-Twin and EE Cooling

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I am pleased to certify that Digital Agents Interactive Pvt Ltd has successfully supplied, installed, and commissioned the Alternate Reality Tools for Simulated Survey and Digital Pedagogy for Experimentation aboard our submersible platform for acoustic characterization. The project, completed on 29th March 2023 and accepted on 30th March 2023, met all specifications outlined in our purchase order. Their commendable work and timely execution have significantly contributed to our project objectives.

Shan Victor Pereira, Project Director, SPACE PROJECT, NPOL

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"Empowering Future Innovators with Virtual Nano-Fabrication Training"

I want to express my deepest gratitude to Digital Agents Interactive for their exceptional support and service to vFabLab over the past seven years. Your technical expertise and dedication have been vital in developing our Virtual Laboratory for Nano-fabrication Operations Training. The innovative solutions provided have empowered students worldwide to gain essential skills, greatly impacting their future careers in nanotechnology. We truly value our partnership and look forward to continuing this remarkable journey together.

Dr. Muhammad Mustafa Hussain, Purdue University