The Challenge

Company, a prominent automotive manufacturer, aimed to enhance customer engagement by enabling a self-guided, immersive experience for exploring vehicle features. The primary objectives were:

Empowering customers to explore the various features of company’s cars without the need for a product expert.
Creating a platform that could accurately scan and identify the vehicle to overlay detailed, interactive information.
Reducing dealership inventory costs by limiting the need for multiple demonstration units.

The Objective

The goal was to create an intuitive and engaging AR platform that:

Allowed customers to explore car features independently, enhancing the dealership experience.
Provided a detailed, interactive feature demonstration that included elements difficult to showcase physically, such as airbag placement and camera functionality.
Decreased inventory requirements by minimizing the need for a large number of demonstration models across dealerships.

Key Value to Business

The Solution

DAIPL designed an innovative AR platform tailored to automotive manufacturer’s needs:

Computer Vision Identification: The application used computer vision to accurately identify each vehicle model, allowing customers to seamlessly engage with the platform.
Interactive Augmented Reality Content: Leveraging 3D and 2D digital content, the platform provided a guided tour of each vehicle’s features, eliminating the need for in-person explanations. Customers could view different color options and explore hidden features like airbags, 360° camera functionality, and traction control.
Scalable Deployment: The solution was deployed across company’s 50+ dealerships, enhancing the brand’s presence and providing a high-tech experience that was accessible for all current car models.

The Impact

The AR platform delivered significant benefits for company:

25% of Customers Used Self-Guided Product Walkthroughs: This led to a smoother, more independent experience, allowing customers to explore features at their own pace.
35% Reduction in Inventory Costs: Smaller dealerships saw a substantial decrease in inventory requirements, resulting in cost savings.
75% Increase in Customer Engagement: The engaging, hands-on experience at dealerships and trade shows drove a higher level of customer interest and interaction.

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– Alok Saxena, AVP, Information Technology, Coca Cola

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We are thrilled with the outcome of the Simulation-Based Digital Twin VR Platform project. The Digital Agents Interactive team showcased exceptional professionalism and dedication, consistently delivering high-quality results ahead of schedule. Their technical expertise and responsiveness to our evolving needs made collaboration a pleasure. The platform is set to bring significant value to our business, and we appreciate their ongoing support post-project. We look forward to the opportunity to work together again in the future.

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I am pleased to certify that Digital Agents Interactive Pvt Ltd has successfully supplied, installed, and commissioned the Alternate Reality Tools for Simulated Survey and Digital Pedagogy for Experimentation aboard our submersible platform for acoustic characterization. The project, completed on 29th March 2023 and accepted on 30th March 2023, met all specifications outlined in our purchase order. Their commendable work and timely execution have significantly contributed to our project objectives.

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AR Platform for Feature Demonstration of Automotive Company

The Challenge

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The Objective

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Key Value to Business

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The Solution

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The Impact

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Examples Of Our Expertise

From VR training to AI-powered digital twins, our solutions have transformed operations for global leaders like Coca-Cola and Walmart.

24x7 Mobile Learning Tool for Future Workforce of Global FMCG Leader

Game-Based Sales Training for Leading Beverage Company

Visualization & Immersive Simulation of Tactical Scenarios (VisTaS)

"Transforming Training with Immersive Innovation"

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"Empowering Future Innovators with Virtual Nano-Fabrication Training"

Empowering Enterprises to Scale & Succeed